One of the hurdles I face coaching business speakers is their reluctance to use anything other than data to motivate audiences. As you pointed out, emotion is a critical part of decision-making. I tell clients that people often make decisions based on emotion and then justify with facts.
Data is rarely a strong enough motivator to change behavior. Speakers have to make both an emotional and intellectual case to their audience–a powerful way to do that is through stories. The best speakers use stories that generate emotion in their audience and then channel that energy into a focused action step.
Thanks; I’m learning from both your video blogs and the comments.
Little neurological tidbit that has informed my work recently — when we feel an emotion very strongly, a fire hydrant of hormones goes off in our head and it can take a min. of 90 seconds to get back to thinking rationally. Sharing that fact with clients helps them get centered again.